东韵品牌设计
























项目    原森堂手工皂
客户    原森堂
服务    创意设计   平面设计   结构设计   印刷执行     
 
关于项目
 
这是为中国最大的手工皂生产企业原森堂设计的全新品牌形象和包装规划! 
 
解决方案
 
 手工皂
 来自天然植物制成的手工皂。
“无患子”不仅是传统生产香皂的优质材料,
而且同佛教有着明确的联系。
无患子的“核”是最早用来制作佛珠的材料。
视觉灵感来自对佛教的敬仰。
主视觉无患子和叶子分别设计成了佛珠和佛光形态。
包装上的十几个不同的书法福字代表了对客人的祝福,
黑白色系强烈的对比代表了这款产品的信仰。
 
Hand-made Soap
This refers to a kind of handmade soap, made from natural plants.
“Soap-berry” is a traditional high-quality material for scented
soap production and a plant in specific connection to Buddhism,
meaning that the “kernel” of a soap-berry is the
earliest material used to make a bead. The worship of Buddhism creates
the visual effects. To the extent of the key vision,
a soap-berry and its leaves is respectively designed as a bead and flammule.
On the package, a dozen of the Chinese word “Fu”
 (good fortune or happiness in English) in various calligraphy performs
the blessing for customers. Meanwhile,
the strong contrast between black and white
speaks for the belief held by the product.