黑麦面包取名为包大人，
包装设计灵感来源于中国历史上著名的清官包拯，
老百姓尊称他为包大人，
其人物形象特点是面部黝黑，飘胸长须，额顶月牙，头戴长翅帽。
黑麦面包的外观和颜色与其人物形象相似。
我们将包大人正直严肃的形象幽默化设计，
戴上时尚的眼镜，露出了开心的笑容，让包大人形象生动有趣，更具亲和力。
官帽的长翅延伸包装一周，在终端并排陈列时更具视觉冲击力。
把包大人身边四个护卫形象（张龙、赵虎、王朝、马汉）与产品原料和工具幽默化设计，
表达严格把关，生产出高质量黑麦面包。
包装视觉元素使用强烈的色彩进行对比，引起消费者的兴趣，
并使其与包装有了有趣的互动。
 

Rye bread was named "Lord Bao". The design was inspired by the famous honest official "Bao Zheng" in Chinese history. People honored him as "Lord Bao". His characteristics are a deeply dark face,long beard, crescent crescent on the forehead, and long-winged hat on his head.The characteristics of rye bread are similar to "Lord Bao".
We redefined the image of"Lord Bao" with humor and put on fashionable glasses which were lively and interesting.The long wings of the official hat extend all around the packaging more visual impact when displayed side by side in the terminal. The image of the four guards (Zhang Long, Zhao Hu, Wang Chao, Ma Han) and the raw materials of the product are humorously designed to express strict control over high-quality rye bread. Packaging visual elements used strong color contrast, aroused the interest of consumers,and made it have an interesting interaction with the packaging.